In a word, reasonable

Hourly or daily rates can be misleading. Writers work at different speeds and there’s often variations in the quality of output, particularly with the initial draft.
Getting it right first time means having a thorough understanding of the subject matter before you put pen to paper. Then the words tend to flow better, delivering a faster, more perceptive result. That’s the way
I work and that’s why my rates represent good value.
Hourly rate: £50
Daily rate: £400
Alternatively, we can agree a fixed fee for the job. You choose.
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