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In a word, understanding.

In a Word I’ve spent my entire 20 year career working in advertising and marketing, running my own full service agency for half this time. Now freelance, I specialise in writing. That’s everything from creating a written concept to providing finished copy. Just let me know where you want my involvement and I’ll make the required contribution.

Because of my background, I think and write from a business perspective as well as a creative one. It’s about having a depth of understanding. So you end up with relevant and original work that fits in strategically and also differentiates.

I’ve worked extensively across the public and private sectors in consumer and business to business markets of nearly every kind. And in almost every media. You can take a look here at a few examples of what I’ve done.